The outdoor sports equipment industry has a large number of market participants and a high degree of marketization. Domestic and foreign outdoor sports brands with high market awareness and strong professional and technical strength have established good user reputation and a wide user base, while many sports brands, fashion brands, etc. have begun to expand to the field of outdoor sports equipment. As industry competition intensifies, the market space for low-end products is gradually shrinking. According to data from China Research Institute of Industry, the global revenue of the outdoor products industry in 2020 was nearly 160 billion US dollars, a year-on-year increase of 28.33%. It is expected to reach 236.34 billion US dollars by 2025, with an average annual growth rate of about 6.86% from 2021 to 2025.
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